Description: When you go into a hotel lobby, a hospital, or a mixed-use housing complex, you are receiving two distinct signals at the same time, whether the space wants it or not. One message reads: "Whose space is this?" The second is "What is this place, and why does it matter to the people standing in it?"
Category: Technology
Tag: Placemaking, Branding, EnvironmentalGraphicDesign, PlaceBranding